Learn How To Benefit From Using Mobile Marketing
Mobile marketing is a relatively new type of advertising. It is no longer the preserve of large organizations. Now, anyone can get involved, and reap big benefits. Check out these great tips.
Harvest those opt-ins. Opt-ins are essential in mobile marketing. You need a squeeze page on you website. That page should have coupons ready for anyone wanting to opt in. You should run campaigns on TV, radio and in the newspaper to collect opt-ins. All your opt-ins gathered should be integrated in your mobile marketing.
Develop a presence on Foursquare and Google Places as a mobile marketer. These location-based pages are absolutely huge and can really help you to increase your overall web presence. Never neglect to use location-based networks. Just because the web is global doesn’t mean you shouldn’t also focus your efforts locally.
Don’t forget email when you are building your mobile marketing strategy. Modern smart phones have rich email clients or the ability to open web-based email clients like Gmail or Yahoo. If you are targeting mobile users with your email campaign, be sure to optimize you email creative to make sure it is effective on a smaller screen.
Learn what type of audience you have. If your audience is more technologically sound, you will need to talk to them differently than if they are middle-aged housewives. Pay attention to whom you are targeting, and learn how to speak the same way they do in order to make them feel most welcome.
Check out your competition. Taking a look at the competition is always a smart idea, and this includes the realm of mobile marketing. Visit your competitor’s sites on your mobile device and take a look at any apps they offer. You can see what they are doing well, as well as learn from their mistakes.
Be a leader in mobile marketing, not a follower. Mobile marketing is still the wild, wild west when it comes to innovation and creativity. There are a lot of options available on the market to consider, but don’t only go with what’s out there. Look at your audience and strategize on new ways to reach them via mobile. You may come up with a successful mobile messaging alternative at a fraction of the price of a paid service!
If you have an email marketing system in place, request your recipients’ cell phone numbers so that you can inform them of the latest sales and products. Many people will give their number up if they think that it will save them money on some purchases in the future.
Try to write a campaign article for mobile marketing that is easy to understand, straight to the point, and doesn’t include YELLING THROUGH ALL CAPS! Only use all caps for a call to action. Also avoid over abbreviating your sentences or you’ll end up with copy that looks amateurish and unprofessional.
This advice will be more than enough for a beginner to get started with. Hopefully there is one or two things that even those who are experienced at mobile marketing can implement too. Mobile marketing is a superb means of communicating your business’s message. If you do it well, you will see a difference in your bottom line.