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All You Need To Know About Porsche Macan Miami

Porsche Macan Miami

There is nothing left for Porsche to introduce us to the new Porsche Macan, its new SUV. The Porsche Cayenne has left a little brother ready to be presented imminently introducing us in lines totally couples to those of the Cayenne now transferred to more contained dimensions. Today you will read about how to buy Porsche Macan Miami.

Ready to debut at the Los Angeles Motor Show, Porsche already reveals a good gallery of images of its new Macan. Behind, far back, the times in which the arrival of an SUV to Porsche seemed to be a public scandal. Now, it has been proven that both the Porsche Cayenne Miami and the Porsche Panamera have put a good economic base to the German firm to continue delighting with the Porsche 911; it is the turn to broaden horizons and welcome the expected Porsche Macan Miami.

With some technical specifications yet to be revealed, both regarding its dimensions and its mechanics, Porsche serves us a new and important advance of the buy Porsche Macan Miami after the teaser that last week officially confirmed the presence of the new Porsche SUV in The Los Angeles Show.

In a matter of little more than a month will open its doors the Hall of Los Angeles, thus giving way to the new Porsche Macan and especially, taking into account these new images, final data of the SUV that could have a starting price of about $47,500.

While the German option arrived three years ago, has undergone constant updates and has been adding different versions and motorization.

Its British opponent takes less time in the market, just a few months, but has already shown that it is capable of captivating the Public with its sports aesthetics and be an interesting alternative to classic crossovers that have long filled the lists of sales.

>>>> Click Here To Visit The Official Site

Buy Porsche Macan Miami And Porsche Cayenne

The Porsche Macan is often considered a ‘baby’ Porsche Cayenne, not only for its aesthetic characteristic of the house of Stuttgart but for sharing the dynamism with his older brother. It is offered in various versions and diesel and petrol engines, with turbo engines of high performance and the entire DNA that characterizes Porsche.

For this reason, the Macan is a compact crossover with a length of 4.697 mm, a width of 1,923 mm and a height of 1,624 mm combined with a wheelbase that stays at 2.807 mm and a minimum weight starting at 1,845 kilograms. With space for up to 5 travelers, the interior also offers a 500-liter boot that can be expanded to 1,500 litres once the second row of seats has been lowered.

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   >>> Visit Official Site For More Info champion-porsche.com

In the section of motorization, the Porsche Macan Miami offers five different versions. A version of access with a motor of four cylinders and 2.0 liters turbo with 252 CV, the Macan S, with a V6 of 3.0 liters turbo, that also shares with Macan GTS and Macan Turbo, with 340, 360 and 400 CV, respectively. Finally, a diesel version of the Porsche SUV has planted as the most efficient version of the range thanks to its 3.0-liter V8 and 258 hp. It is only available, in any motorization, with all-wheel drive and a seven-speed automatic transmission.

Read Also Economical Option Of Preowned Porsche 911 Classic Model

Buy Porsche Macan Miami: Despite being the Porsche 718 Boxster and 718 Cayman, the models of access to the range of the German firm, Macan has all the latest technology and equipment that we find in any other vehicle, notably the Porsche Communication Management, among many others. Prices, meanwhile, start at 63,180 euros for the version with a four-cylinder petrol engine.

Porsche Macan Miami: Conclusion

We are faced with two of the most interesting options in the market of the current SUV if you do not have a limited budget and you are interested in the sporty aspect of this type of vehicles. The Porsche Macan is a product that is leading the list of sales of the company, yes, always remains in the spare of the almighty Porsche Cayenne Miami. Meanwhile, the Jaguar F-Pace has been forceful since its arrival, with homogeneous propellers, a plus of habitability given its heights and a price somewhat more content than the German.

>>> To Know More Go To Champion Porsche Official Site

Champion Porsche Dealer for Porsche Macan Miami

Check out the online inventory of Champion Porsche dealers to buy Porsche Macan in Miami on lease and get the best deals at www.champion-Porsche.com

Visit Website: http://www.champion-porsche.com/

For further inquiries, call: 800-940-4020

Play Mobile Games Anytime Anywhere

Play Mobile Games Anytime Anywhere

Can you remember playing snake on your mobile phone in the ‘90s? Snake was one of the first mobile games and since then mobile games have gone from a basic design, to sophisticated, interactive games with creative graphics and fast processing times.

A mobile game is basically a video game played on a mobile phone, smartphone, PDA or hand held computer. Mobile games target general users who want to play anywhere, anytime and for short spells when they have a few minutes spare, for example: waiting for a bus, during a coffee break or waiting to receive an email. A good mobile phone should provide entertainment value and allow users to smoothly switch between game and work modes. Mobile game users do not want to spend a lot of time studying an operation manual on how a game should be played, so games have to be playable the moment it is downloaded.

To download, means to receive data from a remote system, such as: a webserver or a FTP server and it is a straightforward process. Content is usually downloaded ‘over the air’ (OTA) to your mobile phone. This means you are using airtime, and according to your mobile phone subscription, you may be charged. It is advisable to check with your mobile phone company before downloading anything, to avoid getting any unexpected charges.

Mobile games are big business and by 2009, analysts predict over 220 million people will be playing mobile games. Major investment has, and still is, being pumped into the mobile game business to improve the usability and reliability of devices and networks.

The most successful mobile games provide entertainment value to a broad range of players. No longer are games just targeted for youngsters, but men and women of all ages. Research has shown women prefer puzzles and non-violent mobile games that have soft colours and upbeat themes. Young men appear to be attracted to Java mobile games that involve an element of danger, are action-packed, and move at a fast pace. According to some latest reports, puzzle, retro arcade, and casino are the three most popular categories for mobile games.

Recent advancement in mobile games include, Multiplayer games and games with 3D graphics. Even poker can be played, using play money or real money. Some mobile games can only be played on certain mobile phones. It can be hard to determine what mobile game is suitable for a particular type of handset, but there are user-friendly websites that can help. They guide you to find out what make and model of phone you have, have a FAQ page and, if there is a problem with a download you’re not on your own because they are easy to contact. They make the choice of mobile games easy as the selection is broken down into categories, such as: new games, top rated, action, card, sports and trivia.

Payment for mobile games can be bought using a subscription option or purchase option. Generally, subscription means purchasing the game on a recurring month-to-month basis, and purchase option means a one-time payment for unlimited use. The number of games you can have on your phone will be dependent on the storage capacity you have for your phone, the file size of the games, and how many other applications you have on your phone.

Phone calls can be received while you are playing a mobile game – the game will automatically be paused while you take the call, and resume once your call is finished. If you are downloading a game and a call comes through, some phones will send the caller to voicemail. If you want to make a call while playing a game, some phones allow you to suspend the game, make the call, and then resume the game afterwards; or you’ll have to quit the game to make the call, although many games will automatically save your progress when you quit.

All mobile games are designed for enjoyment. Some are designed to be fun, some will delight, and others will entertain. Whatever mobile game you desire, there are plenty for you to choose from, and in today’s exciting market, you will never be bored again!

Mobile Marketing Mobile Marketing Basics for Small Businesses

Mobile Marketing – Mobile Marketing Basics for Small Businesses

Mobile marketing is creating waves in the advertising lake, and every business owner from every industry is trying this new marketing campaign. But is it really meant for all types of business? It’s pretty hard to get a grasp at any marketing campaign without getting down and dirty with the basics, and mobile marketing is no exception. In fact, mobile marketing is riddled with terms that may seem intimidating to old businesses. Words like mobile application, analytics, SMS and MMS, and mobile browsing can be confusing for businesses that have been around for decades or businesses that are still transitioning to the digital side of doing business.
In summary, mobile marketing is a marketing strategy or campaign that involves the use of a mobile device. Business owners transmit information about their products and services to their consumer’s mobile phones. It sounds easy enough, but let’s get down to the technical side of things.
The core of mobile marketing is its ability to send out messages via SMS or MMS. SMS stands for Short Message Service, or more commonly known to a lot of people as texting. SMS allows people to send out messages at 160 characters per page. This is the standard used by a lot of major cell phone networks. MMS is the acronym for Multimedia Messaging Service and is defined as the ability to send multimedia messages via a wireless network from one device to another. MMS is not only limited to text because it is able to include videos, music files, and images to be sent as a message. Because the multimedia files are large, the transmission of these images is done through a 3G network. Business owners that want to send out messages to their customers need to know the difference between SMS and MMS in order to maximize the potential of mobile marketing.
When the smartphones started to dominate the market, the words mobile browsing and mobile applications were thrown around. These are relatively new tactics that have graced the mobile marketing world. Mobile browsing is the ability of a mobile device to browse the Internet via a 3G or 4G networks, or Wi-Fi. Webmasters today are geared towards developing websites that are compatible for mobile browsing. This is due to the fact that mobile browsers do not display websites as they would in a computer, so the website has to literally shrink accordingly.
Mobile applications refer to the programs made available for smartphone users. A smartphone’s OS functions like Windows or Mac, which can accommodate the installation of applications and other programs.
When you combine mobile browsing and applications, you are giving your customers a chance to view your website through their phone or you could give them an application that will demonstrate how you can help them. You can also include your business ads in the applications, and all you have to do is pay a little money.
Once you get to know these terms, it will be easy for you to forge a mobile marketing campaign for your business.

Basic Guide When It Comes To Mobile Marketing (2)

Basic Guide When It Comes To Mobile Marketing

If you are completely new to the world of mobile marketing, then you are probably thinking that some tips on mobile marketing could help you immensely, so that you can begin your own career in this field. Listed below are some tips to get you started with your mobile marketing endeavors.

Do not aim for an elaborate marketing strategy if you use mobile marketing. People will want to know why you are sending them a message and which advantages they could have access to. Do not simply send a picture and ask people to go to a link to learn more.

A key to successful mobile marketing is to offer exclusive content, discounts, and other attractive offers to your mobile customers so they feel like they have an inside deal. Your customers want to feel special and they want to know that there was a reason they signed up for your marketing, so give them something for it.

When sending out information using mobile marketing, be sure that you always make sure that your name or your company name is prominent and that it is the first thing that your customer sees. It is important that the customer reads your message, and they need to know that it is not spam.

Make sure you understand what your goals are in mobile marketing. For most people, this mobile approach is on top of their normal approach, so it’s double the work. That’s why it’s very important that you define what you want out of this branch of marketing before you start. This will help you streamline your campaign more efficiently.

Don’t forget to add tracking capabilities into your mobile marketing! Just because the screen is smaller, doesn’t mean it is less important. Add tracking extensions to the hyperlinks you are using in mobile marketing campaigns and look into various mobile services that offer robust tracking capabilities for a plethora of mobile tactics.

Make sure your advertisements work for all types of mobile devices. If your programming is only accessible by one type, like an Android, you will lose out on entire populations of prospective clients from other platforms. Using cross-platform programming is the best method to attract the most customers to your business.

Be sure to lay claim to your business in each social network’s location pages. In mobile marketing, it’s all about location, location, location. Smart mobile devices, all have location awareness built into their systems, so users can tell what is around them. Make sure they can find you by claiming your page on sites, like Foursquare, Facebook Places, Gowalla and Google Places.

Make you mobile marketing campaign fun. When customers are, waiting in line or waiting for a train or bus they turn to their mobile device as a source of engaging entertainment. Therefor mobile marketing offers should provide bite-size chucks of meaningful but entertaining information with an inherent sense of urgency.

As you can see from the above list of tips, mobile marketing can be very useful in getting your products and services, the exposure that they need and deserve. After following these tips, you will no longer be new to mobile marketing, and you will soon become a mobile marketing expert.

Reach A New World Of Customers With Mobile Marketing (2)

Reach A New World Of Customers With Mobile Marketing

One important thing about mobile marketing is that you need to present your material in a unique manner if you want to grasp their attention and lock them in. If you want to get started or improve your current marketing plan, then this article is what you need to read.

Build exclusivity and status into your mobile marketing. Mobile devices themselves have become aspirational. Phones, tablets and even some mobile apps have become symbols of status. Follow suit with your mobile marketing by offering exclusive content to your mobile readers or downloads only available to those who have subscribed for mobile messaging.

Try using QR codes in your mobile marketing. QR stands for ‘quick response’, and the codes themselves are akin to bar codes. They can be scanned by most mobile devices on the market to reveal a message. QR codes are an excellent way to build interactive and engaging mobile campaigns with your target audience. Link the code to a special offer, discount or giveaway message to create real buzz for your brand!

You might know that you should be using mobile marketing to drive people to your main site, but you should also use your main site to drive people to mobile marketing. The idea here is to retain customers and to keep in contact with them while they’re using mobile devices.

Get a location. Using a defined location on your media and mobile marketing actually interests a lot of customers. They like knowing where a business is, should they ever choose to visit that area. Take advantage of this by informing your customers of your actual location, and watch their interest grow.

Use your mobile QR codes everywhere you can. They are links to mobile devices, but the can be used in print advertising too. Any kind of advertising that your business produces should have your mobile QR code on it, even your business cards. Put it on your store signs, brochures, television ads, and catalogs.

When sending messages to your customers, be sure to use their real name. Using your customers real name in the message creates a more personal atmosphere that will allow you to bond with them and make your message seem less automated or robotic and more realistic, friendly, and overall more genuine.

Keep your mobile marketing simple. It is important to keep the number of required clicks to a minimum to raise the response of your efforts. Since using a mobile keypad is frustrating if it require excessive typing, do not require too much information to be given. Only ask questions that are absolutely needed and make your directions very clear.

To advertise to a wide range of customers, place ads on a variety of external mobile sites. Newspapers and blogs are especially good options. Advertising rates for the mobile version of the site are often cheaper, but will get your ads seen by a great deal of customers. Seek out sites that would appeal to tech savvy users for the best results.

To summarize, the implementation of your mobile marketing plan is one of the key factors. You only have the attention of your audience for a split second before they may turn elsewhere. Ideally you will be able to take all of the advice provided in this article and use it to build the perfect mobile based marketing model.

The Basics Of Mobile Marketing In A Nutshell (5)

The Basics Of Mobile Marketing In A Nutshell

So, you’ve made it. You’re ready to get into mobile marketing, right? Well, now is the perfect time. You probably have a lot of inquiries on how to start and what to do, but no worries, this article has you covered. Listed below are some tips that will help you get started with your mobile marketing aspirations.

Engaging with your customers is incredibly important in mobile marketing, so it’s a good idea if you have some line of contact open with them. Whether they can reach you via a forum, your IM handle, or by some other method, make sure you’re keeping the lines of communication open with your customers.

Know exactly what you want to offer your customers before you start out. Mobile marketing encompasses everything from simple text messaging to instant mobile coupons. Planning ahead on what you are going to offer them can make the actual implementation much easier than if you were indecisive in the long run.

The ads you run on mobile websites also need to be properly formatted, so this is something you definitely have to look into if you’re planning on running ads at all. Check out services like Apple’s iAd and MobClix to find various ways to run banner ads on mobile websites.

Build web-based landing pages that are specialized for mobile devices. These mobile landing pages streamline design and content to offer a cleaner, more engaging mobile experience for the reader. There are many website plugins available that add mobile landing pages to your site. Check your content management system to see what plugins are on the market or hire a designer to develop one for you.

Make sure that you give your customers an easy way to opt out of mobile marketing messages. Options such as codes to text to be removed from a distribution list make interaction easy. Even if customers choose to stop receiving mobile messages, they will likely remember that you made it simple and be more prone to opt back in if they see the value in your messages.

Take advantage of everything a mobile device has to offer. Innovation is happening very quickly in the mobile marketing arena, and much of it is driven by the quick innovation occurring in mobile hardware. Look at what the new devices have to offer and add their new abilities into your mobile marketing tactics. Just in the last two years, new hardware innovations that have affected mobile marketing have included front-facing cameras, location awareness and high definition video recording.

If you are marketing extensively to mobile device users, be sure to set up a mobile version of your website. While modern phone browsers have greatly improved over the past few years, there are still some features, particularly Flash, that don’t work well on mobile devices. Use the browser’s user agent string to determine which site to show, but allow the user to override this and show the desktop version of the site.

Now you are much more prepared when it comes to mobile marketing. You thought that you were ready before, well look at you, now! Hopefully, the tips that were provided, gave you some pointers that will help you get started with your mobile marketing plan so that you can begin marketing like a pro.

Selling Mobile Homes Information

Selling Mobile Homes Information

Statistics show that there is a spurt in the number of people opting to own and live in mobile homes. For some, selling mobile homes is a business, while for others it is a process for when they prefer to move from a place to another.
Before discussing selling mobile homes, let’s look at what mobile home is? A mobile home is a residential structure that’s been constructed in a factory and is then shipped as a single piece to the address. Sometimes it is a misnomer as only 5% of the homes ever leave their original site. Generally mobile homes are bought by the less affluent, lower-income consumers and for them, selling mobile homes are a good way to recover the money and in fact a good profit.
If you are a mobile home owner, keep in mind that before setting about selling your mobile home, do all the necessary homework. That is, don’t rush in to selling mobile homes without setting some goals and meeting them. Tap the trend of the real estate market in the region to your fullest advantage so that after selling mobile homes, you have made a profit.
In the process of selling mobile homes, let us start everything with the simple marketing technique – that is to make the structure look appealing to others.
Landscaping, window treatments, and the front door are all eye-catching areas that need to be kept beautiful and appealing. Those selling mobile homes should make sure that their rooms smell nice and are free of animal odors. Walls should be cleaned and painted, carpets freshly cleaned and bathrooms and kitchen spotless. While selling mobile homes, keep in mind that people love well lit homes. Play it to your advantage – have the brightest light bulbs in your fixtures. Another important point, while selling mobile homes, take care not to leave any of the rooms cluttered with furniture. People tend to imagine how their furniture will fit in your home and to have the room cluttered could be a deterrent. When you want to sell mobile homes, tune the appearance of the house in such a way that it appears well maintained to a visitor who visits the home.
If you want to sell mobile homes, give yourself a good 6-9 months from the date you need to have the home sold, depending on the real estate market in the area. If you fail in selling mobile homes on your own, contact a realtor. In selling mobile homes, it is recommended to have your home appraised by a licensed appraiser. Don’t price the home too high or too low. Advertisements play a major part in selling mobile homes. They are instrumental in bringing prospective clients to the seller in numbers. Try free ads first and if it is not working as you expect, start advertising in news papers.
To sell mobile homes, in advertisements always begin the sentence with ‘A’. Since most news papers place ads alphabetically, there is more chance of you finding the top position. Here is a tip, start with words like “adorable, admirable, accented, accommodating, affordable or available”. In the advertisements, you should be ready to give directions to the home and be ready to set times for people to see the home. This is vital in striking the deal in the business of selling mobile homes.
In the process of selling mobile homes, placing ‘For Sale’ signs on the window will help draw passersby to you who actually are on the look out for a home. The sign should have your phone number as well. Most people will find the home easily this way. If the buyer wants the security of a home warranty, a finance company can provide one if the mobile home is less than 6 years old.
In selling mobile homes, keep the contracts available and loan applications in case these folks want to buy your home on the spot. Once someone seriously decides to buy your home, refer them to a mobile home banker for their financing needs. The mobile home banker will take care of all loose ends thus making the process of selling your mobile home a lot easier for you.
While selling mobile homes, now a word of caution; do not let these buyers assume or take over your payments on your current loan! If they default the payments, you will be held responsible to make the payments, until the home is paid off! This is something that could ruin your credit rating. Hence it is an important thing to remember when selling your mobile home!

The Most Effective Mobile Marketing Tips On The Internet (3)

The Most Effective Mobile Marketing Tips On The Internet

Mobile marketing is the new wave of marketing that allows businesses to access their potential consumers at almost any point in their day. Due to the accessibility allowed to consumers by mobile devices of all kinds, businesses can now capitalize on the digital age in a more direct way then ever before.

Build exclusivity and status into your mobile marketing. Mobile devices themselves have become aspirational. Phones, tablets and even some mobile apps have become symbols of status. Follow suit with your mobile marketing by offering exclusive content to your mobile readers or downloads only available to those who have subscribed for mobile messaging.

Compared to general Internet marketing, mobile marketing must be short and specific. For example, when targeting users on desktops, it is fine to use a banner ad that points to the main page of your web based store. However, on a mobile ad, even if you manage to get users to visit your website, the vast majority of visitors will not spend time browsing your website. It is far more effective to choose a specific product, and use a concise message that links them directly to a purchase page.

Promote! Promoting your mobile call to action is one of the most important things you can do to be successful with mobile marketing. Your intentions may be good, but if no one signs up, they will all be for naught. Place your call to action on any existing marketing materials you use, your social networking sites, direct mail, email, and have employees in the store tell every single customer.

Check out your website and other associated pages from your mobile. Does it look good? This change came on the internet fairly quickly so many websites are not optimized to be viewed from mobile devices. If you do not have a mobile version of your website, you should look into making one soon.

Your mobile ads must be short and sweet or the customer will delete! Customers do not want or have the time to scroll through lengthy messages. Keep your ads as brief and concise as possible to increase the chances of it being read and of customers purchasing your product!

Make sure your mobile marketing campaign works across all mobile platforms. To run a successful campaign, you don’t want to leave a large part of your audience without the availablity to see your ads. You also don’t want to discourage them by running an ad that they can see, but doesn’t function properly on their device. Make sure your campaign is available on all platforms, and test it for functionality before you email it.

Failure to make your mobile marketing cross-platform capable, will cost you dearly. The variety of mobile devices available is staggering, and there are multiple platforms to be compatible with. Your ad campaign should target iPhones, Android devices, Blackberry, Windows mobile and tablet devices.

Now that you have a full understanding about mobile marketing and how it can benefit your business, you can take the first steps toward increasing your visibility. The advice within this article can be a stepping stone to the world of mobile marketing and increased profit potential for your business.

T-Mobile Cell Phones

T-Mobile Cell Phones

The U.S. operations of T-Mobile International AG & Co. K.G., is based in Bellevue, Washington. It consists of T-Mobile USA, Inc. (formerly VoiceStream Wireless) and Powertel, Inc. (together “T-Mobile”). As one of the fastest growing nationwide wireless data services, T-Mobile delivers strong consumer appeal and excellent service to more than 16.3 million customers in the United States.

A wireless cell phone carrier, T-Mobile International is the first mobile communications company to offer service on both sides of the Atlantic with a single global brand name and a single digital technology standard, GSM or Global System for Mobile Communications. Thus, what they offer their customers is the advantage of using their wireless services when traveling worldwide.

T-Mobile Cell Phones: Coverage

We all know that when choosing a cell phone, the first thing we need to consider is coverage area. T-Mobile cell phones cover more than 224 million people in more than 8000 cities across the United States. If you want to find out exactly if your area is covered, simply visit the T-Mobile cell phone website at T-Mobile.com and check for yourself. The site offers you free coverage check so before you sign up, make sure that you are getting the right service by checking coverage where you live, work, and play. You can even check street-level coverage for your T-Mobile cell phone if you want.

T-Mobile Cell Phones: Plans

There are several service plans which you can take advantage of with a T-Mobile cell phone. For one, the T-Mobile National plans give you free domestic long distance and no digital roaming charges anywhere across the USA. Other plans such as Basic gives you 60 minutes worth of whenever minutes per month plus 500 minutes during the weekend. There’s also the T-Mobile Cell Phone Basic Plus plan. For only $29.99, you get 300 minutes every month anytime of the day plus unlimited minutes during the weekend.

There are other plans available of course and if you want to find out more, simply log in to their site. They have regional plans, Internet plans, and even Pay-As-You-Go plans.

T-Mobile Cell Phones: Services and Features

Following up on the company’s motto of “Get More”, T-Mobile cell phones are heaped with all sorts of services and extra, ancillary features. Enhance your communication capabilities with picture and video messaging, text messaging, instant messaging, email, and more. Or if you like to download fun stuffs, you can personalize your T-Mobile cell phone with MegaTones, CallerTunes, wallpapers, games, and more. You can also stay connected with the world with your T-Mobile cell phone. Get instant news feeds from the Internet or the latest entertainment news.

TOTAL WORD COUNT – 441
KEYWORDS “T-Mobile Cell Phone” = 12 (density = 2.7%)

Tips For Buying Mobile Phone Insurance

Tips For Buying Mobile Phone Insurance

Do you really need mobile phone insurance? The answer depends, of course, on a number of different factors including which mobile you have and how likely you are to lose or damage your mobile – not to mention how many mobiles you’re talking about.

If you favor top of the line trendy models, or have children who do, mobile phone insurance could be a worthwhile investment. That doesn’t mean, however, that you need to pay over the odds for it. There are many reasonably priced options for mobile phone insurance cover.

Why insure my mobile phone?

“I’m always careful”, you might be thinking. “I won’t leave it behind anywhere.” According to last year’s crime statistics, there are over 10,000 mobile phones stolen in the UK each month. Another 3,500 or so get left behind on buses and trains or in cafes, and an astounding 1,200 are dropped down toilets or knocked into sinks. In all, about 15,000 mobile phones are reported lost, stolen or damaged each and every month.

And the cost can put quite a dent in your budget. While you may have got your mobile free with your phone plan, the phone companies won’t replace your mobile for free or for £29.95. If you want to continue using your contract minutes – and you will be responsible for paying out the remainder of your contract – you’ll need to fork out the full price for a replacement phone. In addition, you could be liable for any call charges if your mobile was used before it’s loss is discovered. The cost of losing your mobile phone can easily top £500. Have you got a spare £500 sitting around?

Do I really need mobile phone insurance?

Perhaps not. Mobile phone insurance can cost you anywhere from £25 to £150 annually, depending on the insurance carrier that you choose. If you can reasonably replace your mobile phone for less than that, then mobile phone insurance is probably not a worthwhile expense for you. If you hae a replacement phone – perhaps left since your last upgrade – and your mobile provider still supports it, you may be fine without mobile insurance. In most cases, though, you’ll find that it can be worth the expense – especially if you shop around for competitively priced mobile phone insurance.

Tips for getting the best value mobile phone insurance

1. Don’t automatically accept mobile phone insurance when you buy your mobile. Those tend to be the priciest premiums of all.

2. If the salesperson or web site promises “Free Mobile Insurance” with all phones or with selected phones, be sure to check the details. In many cases, the cover is free for the first month. After the first month of cover, the regular premium will be tacked onto your mobile account charges, where you may not even realize you’re paying it.

3. Speaking of not realizing – are you already covered? If you’ve had the phone a bit and are just now thinking of insuring it, check the itemized details for your last account statement to be sure you’re not already paying for insurance.

4. Shop around the independent insurers. You can get economy cover for a mobile worth up to £150 for as little as £2.49 per month – less than half what most of the major insurers are charging.

5. Consider an increase to your home and contents cover if you have many electronic and mobile devices that you carry with you. You can extend your contents insurance to cover your mobile devices, including your phone, PDA, PSP and other electronics when you take them out of your home.

6. Got a family of mobiles? Nearly 80% of the phones reported stolen or lost belong to teens. If you’re insuring more than one phone, look for a company that will cover multiple mobiles on one policy.

Mobile Search – The Next Big Thing?

Mobile Search – The Next Big Thing?

Annual mobile phone sales are predicted to hit 1 billion by 2009 and there are already 4 times as many internet-enabled phones in the world than there are PC’s.

According to Dotmobi (www.dotmobi.net), one third of the global population are connected via mobile phones today and approximately half are expected to be using a mobile Internet phone by 2008. An IPSOS survey suggests that 29% of mobile phone users in the UK searched for news and information on their handset during 2005.

The statistics are impressive and will get any marketers pulse racing. But it does seem as if we’ve been hearing about the potential of mobile search market for some time, and yet very few travel companies appear to be active in the mobile search space and mobile e-commerce revenues are still modest.

Up until now most advertisers have been ignoring mobile as a marketing channel, according to a new report by Forrester Research called “Interactive Marketing Channels to Watch in 2007.” It suggests that only 13 percent of marketers use mobile text message ads and only 11 percent bother advertising on wireless application protocol (WAP) sites. It seems clear that advertisers are waiting for evidence that the market is there before deciding to jump in themselves.

Barrier and limitations to growth

Despite the huge number of people that have access to the mobile internet there are a number of barriers to mobile web adoption. For example;

1. Cost and clarity – carrier data plans can be expensive and confusing compared to normal internet access plans.

2. Screen Size – the limited screen size of many hand sets negatively impacts the user’s browsing experience.

3. Ease of use – due to the limited screen size there is an increased number of clicks needed to get to content.

4. Lack of content – there is a ‘walled garden’ approach to the content offered by many mobile network operators which means that not all mobile users get full access to content.

Competition – the WiFi explosion

Another factor that may have impacted on the growth of mobile internet usage is the increasing availability of high-speed WiFi internet access in many public areas. Airports, hotels, bars, libraries and commercial shopping centres are increasingly offering WiFi, and it’s often free. This has encouraged users to use laptops and PDA’s to access the internet while on the move rather than through mobile phones.

Mobile is the perfect advertising platform

Despite these barriers to growth travel companies cannot afford to ignore the e-commerce and marketing potential of this platform. All of the barriers to growth outlined above will be overcome over time as technology improves and network and content providers adapt their services to facilitate the growth. The issue is not really whether the mobile search market will make an impact, but how it will make an impact.

In many ways mobile is the perfect advertising platform. It’s always with the consumer, it’s always on, it provides personal profiling data, it provides location data, it’s interactive and it has multiple billing options already built in.

At present the major bulk of mobile searches are related to ring tones, news, entertainment, maps and directions, directory listings, local restaurants and other local services. As many as 60,000 UK users a day are checking train times on their mobile phones.

Local search is clearly the natural mobile advertising opportunity. Going forward, more complex searches and bigger transactions will become viable as technology advances and users become more comfortable with using their handsets for searching.

In a recent Travelmole interview, Nancy Lyndhurst, the product manager for O2, said some of the larger travel brands like Cathay Pacific, Accor Hotels and KLM are already successfully marketing with mobile technology. She also cites the example of Lastminute who received a £3,000 holiday booking online from a customer using their mobile telephone.

Mobile marketing spend to reach $11 billion by 2011

A recent report by the telecom division of Informa Group stated that advertisers are expected to spend a massive $11 billion on mobile marketing by 2011. Optimistic predictions like this have compelled the major search engines to start making significant investment in the future of mobile search themselves.

Google have predicted that their own mobile division, based in London, will “become the biggest driver of new business” for the company.

Google has developed its own mobile search engine and has signed a number of deals to provide mobile search services to major operator portals. Motorola have even agreed to add a dedicated “Google” button to some of its hand sets. LG, one of the top 5 mobile firms in the world, have announced that they will start to ship handsets pre-loaded with Google services from this month.

Yahoo has unveiled a new application called Yahoo Go Mobile which makes its various services available on certain phones. Not to be outdone, Microsoft launched Live Search for Mobile in February at the 3GSM World Congress in Barcelona.

There are also a number of start ups like Jumptap and Medio who will be bringing services to the new mobile search space.

It’s clear that the major search properties, in partnership with the phone manufacturers and network services, are intent on driving the mobile search sector forward. With this kind of momentum there’s no doubt that mobile search marketing will eventually become a major part of online marketing, it’s just a question of when. Could 2007 be the year of mobile search?